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Creative Worker Profiles

Creative Economy


What Is A Creative Economy?

The exact definition of the creative economy has been a subject of much debate since the term has entered the broader society. The UK government was a pioneer in creative economy mapping and its definition has been widely accepted: “The term refers to the socio-economic potential of activities that trade with creativity, knowledge and information. Governments and creative sectors across the world are increasingly recognizing its importance as a generator of jobs, wealth and cultural engagement. At the heart of the creative economy are the cultural and creative industries that lie at the crossroads of arts, culture, business and technology. What unifies these activities is the fact that they all trade with creative assets in the form of intellectual property (IP); the framework through which creativity translates into economic value…

The UK’s definition of the creative industries - ‘those industries that are based on individual creativity, skill and talent with the potential to create wealth and jobs through developing intellectual property’ - includes thirteen sectors: advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software (ie. video games), music, the performing arts, publishing, software, and television and radio.” The United Nations Conference on Trade and Development has a slightly more inclusive definition of the creative economy: ‘the interface between creativity, culture, economics and technology as expressed in the ability to create and circulate intellectual capital, with the potential to generate income, jobs and export earnings while at the same time promoting social inclusion, cultural diversity and human development’.

Creative Rural Economies - what are they and why are they so important?

  • There is a major shift in the nature of our economy from manufacturing and agriculture to a creative economy driven by ideas, innovation, knowledge, collaboration and creativity
  • Communities with strong amenities and a range of cultural assets and entertainment will attract people, and business and investment will follow
  • There are major opportunities for smaller communities to grow in an economy where people are ‘paid to think’
  • The search for talent—of all ages—is an important job for local governments today. It is not their role to create jobs, but rather to create the kinds of communities and local environments in which these new residents will want to come, live, work and raise their families.
  • Future population growth will come from attracting seniors looking for a pleasant retirement community and young families seeking a safe, comfortable quality of life for their families. However, the potential also exists to attract young entrepreneurs and members of the ‘creative class’ seeking the advantages of different lifestyles, reduced cost of living, proximity to larger urban centres, access to high speed digital connectivity (for those communities like Minto lucky enough to deliver this asset), among others.
  • Successful municipalities will be those that offer an appealing and attractive community, are diverse and welcoming, have interesting public spaces and places, are environmentally sensitive, celebrate public art and local creators, and understand that linking these elements is the magnet to attract people and talent in a changing world.
  • Opportunities for growing numbers of small and medium-sized creative businesses responding to new consumer demands for original and local place-based products and services in the fields of information technology, graphic design, food, wine, hospitality - to name a few.
  • Creative economies take different forms in rural areas than in urban areas and economic strategies must be adapted to these different circumstances.

The Creative Economy Of Minto

In the Town of Minto, the global concepts have been adapted into a rural setting with a strong influence of the agricultural setting and making use of such technology as fibre-optic Internet access as important components of the Creative Rural Economy. The traditional strong community ties have combined with modern technology and methods to form a knowledge economy sector which will improve the economic diversification and provide a new source of jobs and wealth.

Learn about Minto's Cultural Plan

Read about Treasures of Minto, the online cultural mapping tool