Downtown Revitalization Program

History of the Downtown Revitalization Program

In October 2008, the Palmerston Downtown Revitalization Committee (DRC) was formed with the purpose of revitalizing Palmerston's downtown business core. The DRC is following the internationally recognized Main Street Four Point Approach which focuses on:

·        Organization/Collaboration
·        Promotion/Marketing
·        Design
·        Economic Development

 The DRC is a sub-committee of the Town of Minto Economic Development & Planning Committee and is comprised of residents, business people and Town staff.

 
Committee members include:

Based on the extensive analysis of the Palmerston Downtown Market Analysis Information the Palmerston DRC has created an action plan and market position statement, which is as follows:

Palmerston's downtown is anchored by a strong railroad heritage, which can be seen at the heart of the downtown, which features the Lion's Heritage Park, Railway Heritage Museum, Ontario's last-standing Pedestrian Bridge and Old 81. The Norgan Theatre acts as a multi-use entertainment venue and draws locals and visitors to the downtown. With a wealth of recreation facilities, the downtown has an opportunity to capitalize on sports and recreation tourists visiting the area. With several destination retail and service businesses, as well as a strong convenience cluster, the downtown serves a large number of youth, families, retirees and daytime employees. 

 Key Projects include:

·        Think Minto First Buy Local Campaign

·        Partnership with the Palmerston Lions & Heritage Park Development

·        Façade & Signage Improvement Grant Program

·        Investment Attraction & Ambassador Program

·        Streetscape Plan Implementation

·        Business Education Training

·        Joint Marketing Efforts

 Contact Information

Belinda Wick-Graham
Business & Economic Manager
Town of Minto
519-338-2511 ext. 241
belinda@town.minto.on.ca